STRATEGIES OF INNOVATIVE DEVELOPMENT OF HOSPITALITY ENTERPRISES IN THE FIELD OF TOURISM

K. Kalienik, O. Kirilyuk

Анотація


Today, to ensure the efficient and uninterrupted functioning of enterprises, the intensification of innovation processes is becoming very important. Focusing on innovative development, they set new challenges for themselves, the importance of which is connected to increasing competitiveness; ensuring compliance of product value for consumer needs; social responsibility of enterprises, which includes: responsibility to society, to every citizen, to the state, to the team and the consumer sector of the economy. Therefore, all social and economic systems are ought to strive to form an innovative model of development that contributes to the direct growth of scientific and technical knowledge and their application to improve the efficiency of activity of the enterprise [1].

In modern conditions, tourist market plays an important role in social and economic situation in most of states and regions.


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Типи інноваційних стратегій [Електронний ресурс]. – Режим доступу: http://library.if.ua

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